Ranch Retreats LLC, Red Rock Ranch Colorado
Westcliffe Colorado
Ranch Retreats was trying to expand their national profile in order to have a bigger media platform to attract new bookings to their luxury ranch in Colorado.
Mike was approached to begin a facebook campaign for the luxury ranch. Mike’s initial strategy was to leverage the beauty and culture of picturesque Westcliffe, tucked between the Wet Mountains to the east and the Sangre de Cristo Mountains to the west. Mike started by promoting the natural beauty of this glorious area through a photography campaign of wildlife, mountains, dawn and dusk, and the famous Dark Skies of the Wet Mountain Valley.
Mike further coupled the natural beauty with posts that featured the charm of small town life, community hubs, and events like the internationally known High Mountain Hay Fever Festival of bluegrass music.
Mike expanded the Facebook campaign to add an Instagram and Twitter account. Each account focused on a different angle: Facebook conveyed photography and culture, while Instagram centered on wildlife and nature, and Twitter served to make media connections.
As a result of the campaign efforts,
Red Rock Ranch increased brand awareness as measured by increased followers and Likes, and drove revenue through additional inquiries and bookings.
I hired “Likes!” to manage my social media accounts for my Guest Ranch in Colorado, and all I had to do was sit back and watch all the activity on my social media pages snowball. Mike has an incredible ability to get posts and likes going with a minimum of input or information from me, or our day to day operating staff. Mike seems to just know what people will find interesting to connect with to get dialogue going, in order to bring us to the forefront of people’s minds.
Rick Prill, Ranch Retreats